The Gentle Guide

Because your lingerie deserves to be loved gently — and so do you. Here’s how to care for your pieces, and what to do if you need to send something back.

 

Caring for Your Sea Lemon Intimates

Your Sea Lemon pieces are handmade with love — and they deserve a little extra care in return. Think of them like little works of art for your body. Or better yet: like lingerie royalty. Would you wash your Bentley with dish soap? Exactly. So let’s skip the spin cycle and give your intimates the gentle treatment they deserve.

Here’s how to care for them, the Sea Lemon way:

Start by filling a clean sink or bowl with warm water and a touch of mild detergent — the kind that’s kind to skin and fabrics. Gently swirl your pieces through the water, letting them soak and loosen up any wear. No scrubbing, twisting, or wringing — just a soft touch will do. Once they’re clean, rinse thoroughly until the water runs clear.

To dry, lightly press out any excess water (never wring!) and lay your lingerie flat on a clean towel, away from direct sunlight or heat. UV rays can be harsh on delicate lace and elastic, and your intimates deserve better.

With a little extra love, your pieces will stay beautiful, soft, and ready to wear — again and again.

 

Exchanges & Returns

We want you to feel completely confident and comfortable in your Sea Lemon pieces. If you’ve ordered a bra or bralette and the fit isn’t quite right, we’re happy to offer an exchange within 7 days of receiving your order. We encourage you to check our sizing chart before placing your order — and if you’re unsure, feel free to reach out, we’re always here to help guide you.

Due to the intimate nature of our lingerie, we’re unfortunately unable to accept returns or exchanges on knickers or teddies — we hope you understand this is for hygienic reasons.

If your item arrives with a fault or breakage, please get in touch and we’ll gladly replace it. Please note that general wear and tear over time isn’t covered under our return policy, but we’re always open to a conversation if something doesn’t feel quite right.

Thank you for supporting slow, handmade fashion — and for treating your intimates with the same care we do.

Welcome to the Self-Love Club — where lingerie is a love letter to yourself.

  • A Gentle Revolution in Lace and Comfort

    We believe in wearing beautiful things for you. In choosing pieces that spark joy, feel soft on the skin, and remind you that confidence can start from the inside out. Sea Lemon was created with the dream of making women feel held, seen, and celebrated in their own skin — every curve, every edge, every day.
    As the founder, I started this brand after years of wearing intimates that never felt quite right — too structured, too padded, too much about someone else’s idea of beauty. I wanted something softer. Lingerie that felt effortless and empowering. Sea Lemon pieces are delicate, breathable, and thoughtfully handmade — designed to bring comfort, confidence, and a quiet kind of magic to your everyday.
    Michelle xx

  • Consciously Created, Always.

    Every Sea Lemon piece is handmade with intention — sewn, trimmed, and packaged in our studio with care and respect for both the body and the planet. We work in small, made-to-order batches, which means we only create what’s needed. This slow approach to production allows us to minimize waste and stay true to what matters: quality, integrity, and a gentler environmental footprint.
    Many of our trims — like straps, scalloped elastics, and closures — are hand-dyed by a female-run business that uses water-saving methods and sustainable dye practices. Our cotton thread is sourced locally from a South African supplier whose factory runs on renewable energy. Even our care labels are made by a small, female-owned business in the North West province. And because we haven’t yet found a fully sustainable off-cut recycling partner, we’re holding onto every scrap until we do — because every choice counts.
    Being an ethical brand isn’t just a feature. It’s the foundation.

  • For Every Body, With Care.

    We know that no two bodies are the same — and lingerie should never be “one size fits all.” Every Sea Lemon pattern is developed in South Africa with thoughtful attention to shape, softness, and real-life wear. Our goal is to create pieces that honour your natural form and feel as good as they look.
    Because finding the right fit can be tricky, we’ve created an easy-to-follow sizing guide to help you feel confident in your choice. And if your perfect fit isn’t listed? Reach out — we’d love to craft something just for you. Your body is welcome here, exactly as it is.
    Our Sizing Chart 
Treat Yourself